Your face shape might be the key to getting the makeup look that suits you best.

Once we understand our face shapes, we can enhance our natural beauty and make our makeup shine!

How to Determine Your Face Shape

Before we get into the makeup tips, it's crucial to identify your face shape. Here's a simple way to do it:

1. Forehead Width: Measure from hairline to hairline at the widest point of your forehead.

2. Cheekbone Width: Measure from the top of your cheekbones across your face to the same point on the other side.

3. Jawline Width: Measure from the base of your jaw (underneath the ear) to the middle of your chin and multiply by two.

4. Face Length: Measure from the center of your hairline to the tip of your chin.

Heart-Shaped Faces: Emphasize Your Cheeks and Chin

For heart-shaped faces, the forehead is about the same width as the cheekbones, with a narrow jawline. To complement this face shape, we can create a balanced look with a focus on the eyes and lips.

Cheeks: Apply matte blush on the apples of your cheeks, blending towards your hairline to accentuate your high cheekbones. Add bronzer below your cheekbones to contour and a highlighter on the top of the cheekbones to make them pop.

Brows: Rounded brows can help soften the sharpness of the forehead, creating a balanced appearance.

Eyes: Keep the eye makeup soft, using subtle liners to avoid overwhelming the face.

Lips: Opt for soft pinks or reds to draw attention to the lips, balancing the focus away from the wider forehead.

Round Faces: Add Definition and Dimension

Round faces have a soft jawline and equal width across the forehead, cheeks, and jaw. To elongate and define your features, we can use makeup to create the illusion of angles.

Cheeks: Apply bronzer around the outer edges of your face to add definition, and highlighter on the high points of your cheeks. Add blush to the apples of your cheeks, blending towards the ears.

Brows: High, arched brows can lengthen the face, making it appear slimmer.

Eyes: You can go bold with smoky eyes, which add a dramatic effect to a round face.

Lips: Subtle neutral shades for lips help balance the overall makeup look.

Square Faces: Soften the Angles

Cheeks: Apply bronzer around the jawline and temples to soften the angles. Add a touch of blush on the apples of the cheeks for a natural flush.

Brows: Soft, arched brows can help soften the angular features of a square face.

Eyes: Emphasize your lashes with thickening mascara, and use a light eyeshadow to open up the eyes.

Lips: Soft pinks and neutral shades help to bring attention to the lips without overwhelming the face.

Oval Faces: Accentuate Natural Proportions

Oval faces are known for their balanced proportions, with the forehead being narrower than the cheekbones, and the chin slightly rounded. Oval faces can pull off a variety of looks, but we'll focus on enhancing your features with subtle makeup.

Cheeks: Apply bronzer from your temples towards the center of your face, and use a light touch of blush on the apples of your cheeks.

Brows: Softly-angled brows help to balance the face and bring definition.

Eyes: Light-colored eyeshadow in the inner corner of the eye, blending darker colors in the crease, will accentuate the natural shape of your eyes.

Lips: Bold lips work well, but keep the eyes simple for a balanced look.

Oblong/Rectangle Faces: Add Width and Definition

Cheeks: Use bronzer along the hollow of your cheeks to create depth and add blush on the apples to add width. Highlight the high points of your cheeks for definition.

Brows: Long, flat brows will help create the illusion of width.

Eyes: Feel free to experiment with bold eye makeup—cat-eye eyeliner, bright shadows, and voluminous lashes work well.

Lips: Keep lips subtle with neutral shades, which won't draw too much attention to the chin.

Diamond Faces: Highlight Cheeks and Chin

Diamond-shaped faces are characterized by wide cheekbones and a pointed chin.

Cheeks: Apply highlighter on the highest points of your cheekbones to emphasize them. Use blush sparingly on the apples of the cheeks for a subtle pop of color.

Brows: Softly-curved brows help to shorten and soften the pointed chin.

Lips: Stick to natural, light shades of lip color to avoid making your lips appear too wide.

No matter what face shape you have, makeup is all about enhancing your natural beauty and personality!